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Build a brand: Getting the attention you want.

2008 February 9
by Ashish Patel

We specialize in helping clients develop branding initiatives, naming protocols, national caliber ad copy, web marketing materials, multimedia scripts, press releases, feature articles and promotional books. We helped pioneer the new “content driven” approach to internet marketing and can help any client more effectively “brand” their product and/or company identity. This approach helps exponentially build both name recognition and page rank. Our services include the development of strategic press campaigns, web optimization, media production, media coaching, ghost writing, and promotional photography.

Relevant Research

2010 November 18
by Ashish Patel

Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010
Flowtown – Social Media Marketing Application

Introduction on how to maximize the revenue from your time on social networks sites.

2010 October 13
by Ashish Patel
FACEBOOK PAGES? TWITTER TOOLS? YOUTUBE CHANNELS? WHAT’S LINKEDIN?
Do you really need to know all of this?  Yes, if you’re going to do it yourself; No, if you hire a Marketing Manager.  I will discuss a few tools and tricks someone can use for free to market and track the peformance of your online efforts.  I will take it one step further by discussing how The Big 4 Social Networks are just the tip of the iceberg, and how critical it is to integrate them if you want to build your brand online, leverage your own website, and NOT spend all your time online.
Class details TBD, October 2010.

What marketing tackics are out there other than AdWords??

2010 January 17
by Ashish Patel

On-Page Optimization
- Keyword Analysis
- Content Analysis
- Meta, Title and Alt tags
- Google Analytics, Google Adwords & XML
- Sitemap Submission

Off-Page Optimization
- Packets
- .Edu and .Gov Backlinks
- Setup Squeeze Page and Opt-in page
- Email Marketing (Aweber & Icontact)
- Article Writing
- Social Media Promotions
- Reverse Engineering
- Directory, Deeplink & Articles Submission
- Social Networking
- Social Bookmarking
- Blog Commenting
- Forum Signature Linking
- Web 2.0 Sites (Squidoo, Hubpage & Craigslist)
- Blog Creation (WordPress & Blogspot)
- Quality Link Exchange

5 Fingers of Marketing

2009 July 3
by Ashish Patel

In martial arts, and in marketing, all five fingers are needed to make a fist.

  1. A website that literally speaks to the user
  2. A telephone number uses hold-time prerecorded speech and transfer time to convert leads to customers
  3. An active blog and an active community posting success stories
  4. Fax-blast and E-mail-blast transmissions to trusted partners – NOT the customer, unless subscribed to.
  5. Constant follow-up and referral oppurtunities.

Based on the books and lessons, these 5 tactics used in concert will impact your pipeline geometrically.  Ask me how I can gear your organization for positive change and growth.